You are most likely familiar with numbers being used to imply letters, phrases or even symbols. In SMS (tesing) shortcuts, for instance, 2 can also be used for "to", 4 can mean "for" and the 8 spells "eat" gr8, meaning great. This is called SMSish or textese or simply SMS language.
When numbers instead of letters are used to spell a whole world it is called leet -- which, in leet, is written as 1337. Another example is n00b, a term for newbie. And so forth. Leet originated in the 1980s in realy chat services and on billeting boards. If you look at it for the first time, it might seem difficult to understand but you will be surprised how quickly you pick it up.
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