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Tuesday, January 17, 2012

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You know you are in for trouble when Senator John Rockefeler lobbies against you with his Do-Not-Track Bill, his is also incidentally sponsored by big names such Microsoft and Goldman Sachs. The ongoing debate on privacy issues, further heightened by the recent wildfire spreading of viruses has finally brought Zuckerberg at the same table as the US Federal Trade Commission. It's utilization of persoal details for fine-tuning the target-setting of Facebook ads, has brought against it, allegations of violating Consumer Rights Protection. The coming year will see Facebook submitting to rivacy audits, and developing a system of collecting consent from the users. But Facebook ads, which bring home bread worth $1.6b, might face an inescapable fall in revenue.

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